DEFINITION OF INDUSTRIAL DESIGN
An industrial design is the ornamental or aesthetic aspect of an article. The design may consist of three-dimensional features such as the shape and configuration of an article, or two-dimensional features, such as pattern and ornamentation. The design features must be applied to an article by any industrial process or means of which the features in the finished article appeal to eye.
IMPORTANCE OF INDUSTRIAL DESIGN REGISTRATION
Owner of a registered design has the exclusive right to make, import, sell or hire out any article to which the design has been applied.
REGISTRABLE INDUSTRIAL DESIGN
- Fulfill the interpretation of Industrial design
- New in Malaysia or elsewhere
- Not contrary to public order or morality
PERIOD OF REGISTRATION
- A registered industrial design is given an initial protection period of 5 years from the date of filing.
- Extendable for a further four consecutive terms. The maximum protection period is 25 years.
Food companies are using copycat packaging to trick shoppers into buying their products
Some business operators use lookalike product packaging to entice consumers to purchase their product. This lookalike packaging contains false information that confuses consumers and leads them to make an erroneous purchase because they are misled to believe that the false product is made by the same manufacturer as the genuine one. Moreover, this practice also affects the competition in the market. Below is the same example of product packakaging lookalike with the intention to make confuse consumers to purchase their product rather than the genuine one.