What is Healthier Choice Logo Malaysia?
The Healthier Choices Logo (HCL) is an initiative introduced by the Ministry of Health in April 2017. HCL is a criteria-based front-of-pack scheme that is intended to provide point-of-sale information to the consumers in making informed food choices by merely looking at the front of the food packages. The objectives of HCL are included:
i. To assist consumers in making informed food choices by merely looking at the front label of the food packages.
ii. To help consumers identify healthier food products in the same category of food.
iii.To encourage food and beverage industries to reformulate and produce healthier products.
iv. To provide an environment that supports healthy eating practices
Packaged foods and beverages can be awarded the HCL Logo if they meet the nutrient criteria specified by the Ministry of Health Malaysia.
Who can apply?
Eligible companies that are registered with the Registrar of Companies are eligible to apply for HCL certificate.
How long does it take for the approval?
The HCL approval process is within within two (2) to four (4) weeks after the receiving date of the complete application documents.
How long do you recognize the certificate?
Certification is subjected to renewal every two (2) years. The certification will be terminated immediately if the company fails to renew their certificate.